# Lady Carolina Penuela Pinto Melbourne, Australia Email: caromarketing2022@gmail.com Phone: 0404693988 ## Professional Summary Marketing and business operations professional with experience across Colombia and Australia in media production, project coordination, sales support, and commercial growth. Proven track record leading multidisciplinary teams, managing client relationships, improving workflows, and implementing digital systems. Currently focused on business operations and digital systems in the electrical subcontracting sector while completing formal management studies. Australia work presentation note: For migration workflow consistency, all Australia roles are currently presented as part-time and should be supported by matching evidence. ## Core Skills - Marketing strategy and execution - Business development and client management - Digital marketing and content creation - Project coordination and operations management - Process improvement and systems implementation - Team leadership and training - B2B and B2C sales support - CRM and workflow systems (AroFlo) - Multimedia production and branding ## Professional Experience ### Utility Solutions Group (USG) - Australia Sales and Marketing Operations Coordinator Aug 2024 - Present Work pattern: Part-time Evidence status: Pending certification - Managed key client accounts and acted as primary project liaison - Coordinated invoicing aligned with project delivery - Supported marketing and business development initiatives - Managed website, digital content, and internal communication - Developed training and safety multimedia content - Supported digital system and automation initiatives - Supervised administrative staff and documentation - Worked directly with company directors on operational improvements ### PHIXEL Manufacturing Solutions Pty Ltd - Australia Co-founder, Business Development and Marketing Jul 2023 - Feb 2025 Work pattern: Part-time Evidence status: Pending certification - Co-developed a custom metal fabrication business - Managed client acquisition, quotations, and project coordination - Developed marketing materials and website content - Coordinated suppliers and production workflows - Scaled operations from low-volume to higher-volume production ### ARKI Creations - Australia Business Owner, Marketing and Sales Sep 2020 - Sep 2023 Work pattern: Part-time Evidence status: Partial (ABN evidence available) - Developed product lines and market positioning strategies - Managed digital marketing and online sales channels - Coordinated suppliers, production, and delivery - Adapted business model during COVID-19 to online delivery - Participated in local markets and exhibitions ### Technical Training Australia (TTA) - Australia Marketing and Content Services (Contract) May 2023 - Oct 2023 Work pattern: Part-time Evidence status: Pending certification - Supported marketing content development and communication materials - Assisted digital presence and promotional activities ### Falabella Colombia - Colombia Sales Assistant (Part-time) Jan 2008 - Dec 2010 Evidence status: Pending certification - Assisted customers in the selection and purchase of handbags, accessories, and women's fashion products - Processed sales transactions using POS systems and handled cash register operations - Achieved sales targets and earned commissions based on individual performance - Maintained product displays and visual merchandising standards - Handled customer inquiries, complaints, and after-sales support ### Editorial Comunitaria Motor Comunicador S.A.S (Rodar Bogota) - Colombia General Director and Co-Founder Feb 2017 - Oct 2019 Evidence status: Certified ### Archivo General de la Nacion - Colombia Project Coordinator (Contract) Aug 2017 - Dec 2017 Evidence status: Certified ### MadebyLio / LIOMUNDO S.A.S - Colombia Marketing and Branding Consultant (Contract) 2016 - 2019 Evidence status: Certified ### Bloques y Accesorios Garcia - Colombia Audiovisual Designer and Marketing Support Feb 2016 - Nov 2016 Evidence status: Certified ### CGH Ingenieria y Soluciones - Colombia Audiovisual Team Lead 2015 Evidence status: Certified ### Cathedral Diseno y Construccion - Colombia Project Coordination and Operations Lead 2014 - 2020 Evidence status: Certified ## Education ### Diploma of Marketing and Communication (BSB50620) Business College at International House - Australia Issued: 2024 Evidence status: Certified (AQF diploma + competency letter) ### Certificate IV in Marketing and Communication (BSB40820) Business College at International House - Australia Issued: 2023 Evidence status: Certified (AQF certificate + competency letter) ### Graduate Diploma of Management (Learning) Australian Institute of Professionals - Australia 2024 - 2026 (In progress) Evidence status: In progress (supporting study evidence needed) ### Professional in Film and Television Direction and Production Universidad Manuela Beltran - Colombia Issued: 2011 Evidence status: Mentioned in CV (formal degree certificate not yet loaded in current folder set) ### Diploma, Web 2.0 Teaching Strategies Universidad Manuela Beltran - Colombia Issued: 2013 Evidence status: Certified ### General English Program Ability English - Australia Issued: 2018 Evidence status: Certified ### AutoCAD 2D and 3D Servicio Nacional de Aprendizaje (SENA) - Colombia Completed: 2008 Evidence status: Pending certification Notes: Supporting technical design/drafting skill relevant to project coordination and design environments. ## Additional Information - Experience working remotely across Colombia and Australia - Experience managing B2C and B2B business models - Strong adaptability across creative, commercial, and technical environments ## Priority Evidence To Complete (Australia) 1. USG reference letter with title, duties, hours, start date, and current status. 2. PHIXEL evidence package: ASIC extract, ABN registration, accountant letter, client invoices/contracts. 3. TTA contract/service letter with duties and dates. 4. ARKI evidence package: ABN + invoices + bank/payment summaries + client letter. 5. Graduate Diploma (AIP) study evidence: CoE/enrolment letter + transcript/results-to-date.